2015年7月24日星期五

Task 1 Research

The three fonts that I like most: 


1.

COCOMAT is a typeface variant from the COCO GOTHIC family of sans serif geometric typefaces. It’s inspired by the style of the twenties and the visions of Italian futurists. According the futurists, this font has some elements of modern sense, such as that this is sans serif, so this font looks more simple. For the design, the bowl of COCOMAT font is quite plump and the position of crossbar is very low. In addition, all the strokes are quite thin. COCOMAT has a very simple style, it can be used in many places, such as poster, magazine etc.


2.

I like this kind of style, it gives me a feeling of elegant and fashion. I love sans serif, if we say that the serif represent romantic, traditional, the sans serif might express simple simple, clear. In addition, I really like the letter is thinner than the regular size. For this font's design, the characteristic, such as letter 'y',  its curvature of descender is same with the upper part and the strokes of 'w' and 'k' are interlaced.


3.

Keep Calm is a family of fonts developed from the now famous World War 2 poster that was designed in 1939 but never issued, then rediscovered in 2000. For this font, the tip of each stroke is flat and the proportion of structure is quite standard and makes me feel very comfortable and clear.
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The three fonts that I don't like:

1.

My teacher said a thing in our class, it is that don't make the typeface too long, that will spent too much space for next line. Even this font is used sans serif, the tip of each stroke still imitates handwriting style, such as letter 'y', 'd' , 'b' etc, these letters have wide curve descender and stem. Therefore, As my personal opinion, I don't like this kind of style.




2.

If I look these letters from a distance, I can not see very clearly. This font has decorative background, but the strokes were too thin, even though I like some designs which the strokes are thinner than the regular. However, under this kind of comparison, no matter these letters are changed how many colors, the attention of the audiences still is the background, not the letters themselves. 


3.

Considering the visual sense of the audiences, I think the stroke of this font is too thin, I can not see clearly from afar. Also it can not be able to be used in small size. According above few letters, these seem like serif, the letter's descender , such as 'y', it does not get much extension. I don't like this kind of style, because I get a feeling which this is more like sans serif style,even thought it is not, I am a little bit confused.